Collect customer feedback from HubSpot and sync customer properties

What is HubSpot?

HubSpot helps you manage marketing, sales, and customer service efforts by centralizing data and automating tasks to improve efficiency and customer engagement.

Why should you connect HubSpot to Cycle: Key benefits

For product teams:

1. Leverage AI to analyze all HubSpot data and discover actionable product insights.

2. Dig into product feedback based on customer data and create customer voice reports in no time.

3. Write PRDs with deep empathy and prioritize with confidence.

For sales & CS teams:

1. Effortlessly report call insights and feedback to the product team.

2. Automatically receive updates on the status of each feedback item, all without leaving HubSpot.

This means you can close the feedback loop every time you ship something, making feedback reporting efficient and actionable.

How the HubSpot integration works

When a team member tags a deal, contact, or ticket in HubSpot, feedback is sent directly to Cycle. Choose to send entire records or specific details, using custom properties to categorize feedback effectively. This integration also fetches company information stored in HubSpot, providing comprehensive context for each feedback item.

Quick setup

1. Go to Cycle’s settings and select the integrations tab, click "Add new," and choose HubSpot.
2. Log in to your HubSpot account, authorize the integration, and select the data you want to sync.
3. Customize the feedback settings to map HubSpot fields to Cycle.
4. Save and activate the integration to start capturing and managing feedback directly from HubSpot.
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Import historical data from HubSpot to Cycle

Cycle's graphql API lets you easily import feedback in bulk. If you're migrating from another feedback tool or would like to create multiple feedback items at once, use the createFeedback mutation.