Cycle is joining Atlassian
A six-year journey, a new chapter ahead.
Today, I’m deeply proud to share that Cycle has been acquired by Atlassian.
It’s a big moment. And a personal one. After six years of building Cycle with everything we had – the sleepless nights, the jet-lagged mornings, the stubborn pivots – we’re turning the page. But we’re not closing the book.
This isn’t an exit. It’s an entrance – into something bigger we’re going to build together. We’re joining Atlassian to keep doing what we set out to do: help product teams turn signals into momentum, feedback into strategy, and customer voices into action.
And we’re bringing the whole crew. Everyone is joining. Every customer will be supported. No one is left behind.
Six years, pixel by pixel
Cycle wasn’t built in a straight line. It came together in cafés in Paris, Brussels, and San Francisco – in co-working spaces, cramped apartments, and way-too-many Figma threads.
Some moments still stick: The long calls. The launch nights. The bugs right before a demo. The trips to San Francisco – discovering a city full of people just as intense, just as obsessed. And those beers at the Zeitgeist, aka The Cycle HQ, whether they knew it or not.
We poured love into every release. Every pixel. Every word on the changelog.
There were near-death moments – times where it would’ve made perfect sense to stop. Some of our investors called us cockroaches. And they weren’t wrong: we just wouldn’t die. We kept going. Because deep down, we felt that it mattered. That if we kept showing up with intensity, we’d end up building something that deserved to exist.
Why Atlassian – and why now
A few years ago, I was on a road trip with my wife. We were listening to a podcast with Mike Cannon-Brookes. At one point, I turned to her and said: “We’re not building Cycle to sell. But if one day we do, it should be to Atlassian.”
It was a feeling. A sense that if there was one place that shared our values – our care for product, our non-bullshit obsession with customers, our refusal to cut corners – it was them.
Years later, when we met the Jira Product Discovery team, that feeling came rushing back. They ship fast. They think clearly. They understood what we were building – and why it mattered. They saw how we worked, and said: we want that in the family.
Atlassian helps teams move – from idea to execution. With Cycle, they’ll now be able to listen – to the real pulse of the user. That’s the gap we were born to fill. And now we get to fill it at scale.
By joining Atlassian, Cycle’s technology can now reach more than 300,000 companies through Jira Product Discovery.
To our customers – we've got you
To everyone who placed their trust in us – thank you. You didn’t just use the product. You shaped it. You told us when it was off. You told us when it clicked. You gave us your time, your trust, your truth. We built Cycle with you, and because of you.
The standalone Cycle product will sunset on October 31, 2025. We’ll be there alongside you, making sure the transition is clear and simple. This means:
- Helping you export your data cleanly and fully.
- Guiding you quickly toward the right alternative, whether inside Atlassian or elsewhere.
You’ll hear from us directly – expect a follow-up email from our team this morning to discuss specifics. Atlassian has a value we’ve always shared: Don’t f*ck the customer. It starts here. This next chapter is for you too. We’re still here. We’re still building. And we’re still listening.
What comes next
We’re not slowing down. We’re continuing – with more reach, more focus, and more fuel.
As Cycle sunsets this fall, its capabilities will be rebuilt directly into Jira Product Discovery, so the value reaches Atlassian’s 300,000 customers. And we’ll keep doing what we’ve always done: Listen deeply. Build carefully. Move fast. And try to make product better for the people who make it.
Thank you for being part of this story. Let’s go write what’s next.
Mehdi