Cycle glossary

Product terminology simply explained

Working Backward Amazon Method

The "Working Backward Amazon Method" is a product management technique popularized by Amazon. It involves starting the product development process by envisioning the desired end result and working backward to determine the steps needed to achieve that goal. This approach helps teams to clarify their objectives, identify potential obstacles, and create a roadmap for success. Similar to how you would plan a road trip by first envisioning your destination and then mapping out the route, the Working Backward Amazon Method helps product managers to set clear goals and define the necessary actions to reach them.

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