What Is Customer Validation

Customer validation is the process of gathering feedback from your target customers to validate and iterate on your product or feature ideas. It helps you ensure that your product meets the needs and preferences of your customers before investing time and resources into full-scale development. Think of it as a way to test the waters and make sure you're on the right track before diving headfirst. By involving your customers early on, you increase the chances of building a successful product that truly solves their pain points.