Cycle glossary

Product terminology simply explained

Voice Of Customer

Voice of Customer refers to the process of collecting and understanding feedback, opinions, and preferences from the customers of a product or service. It is a crucial aspect of product management as it helps teams gain insights into customer needs and expectations.

Imagine you're at a restaurant, and the waiter asks for your feedback on the food and service. Your opinion is valuable, and it helps the restaurant improve. In product management, the Voice of Customer acts like that waiter, gathering insights from customers to guide product development and make informed decisions.

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