Cycle glossary

A value proposition is a clear and concise statement that outlines the unique benefits and value a product or service offers to its target customers. In the context of product management, a value proposition helps define what sets a product apart from its competitors and why customers should choose it. It answers the question, "Why should someone buy/use our product?" by highlighting the key problems it solves and the specific benefits it provides. A strong value proposition is essential for attracting and retaining customers in the competitive landscape of software development.