User research is the process of understanding your target users' needs, behaviors, and preferences to inform product decisions. It involves gathering data through various methods such as interviews, surveys, and analytics. Think of it as conducting detective work to uncover what makes your users tick. Just like Sherlock Holmes, you'll delve deep into their world to discover insights that will guide your product development journey. Remember, the more you know about your users, the better you can create a product that truly solves their problems. Elementary, my dear Watson!