Cycle glossary

A user persona is a fictional representation of an ideal user of a product or service. It helps product managers understand the needs, behaviors, and motivations of their target users. Think of it as creating a character in a book or movie. By developing user personas, product managers can better empathize with their users and make informed decisions about product features, design, and marketing strategies. It's like knowing your friend's preferences and tailoring a surprise gift specifically for them.