Cycle glossary

Product terminology simply explained

Swot Analysis

SWOT Analysis is a strategic planning tool used in product management to assess the strengths, weaknesses, opportunities, and threats of a product or company. It helps product managers understand the internal and external factors that can impact their product's success. Think of it like doing a self-check and evaluating your product's superpowers, kryptonite, potential for growth, and potential obstacles. By identifying these factors, product managers can make more informed decisions and develop strategies to leverage strengths, mitigate weaknesses, capitalize on opportunities, and minimize threats.

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