Cycle glossary

Strategic Product Planning is the process of developing a long-term vision and roadmap for a product or a range of products. It involves setting clear objectives, understanding market trends and customer needs, and aligning the product strategy with the overall business goals. This includes analyzing competitors, identifying target customers, and determining the product's unique value proposition. It's like planning a road trip - you need to know where you're going, who you're traveling with, and what resources you'll need along the way. Strategic Product Planning ensures that the product stays relevant and competitive in the market.