Cycle glossary

Product terminology simply explained

Smart Goal Setting

Smart Goal Setting is a framework used in product management to define and achieve measurable objectives. It stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Let me break it down for you:

Specific: A goal should be clear and well-defined, leaving no room for ambiguity. For example, instead of saying "increase user engagement," a specific goal would be "increase daily active users by 10%."

Measurable: A goal should be quantifiable so that progress can be tracked. Using metrics like revenue, user growth, or conversion rates helps in measuring success.

Achievable: Goals should be realistic and within reach. Setting unrealistic expectations can lead to frustration and demotivation.

Relevant: Goals should align with the broader objectives of the organization. They should contribute towards solving a problem or meeting a need.

Time-bound: Goals should have a specific timeframe for completion. A deadline creates a sense of urgency and helps prioritize tasks.

By following the Smart Goal Setting framework, product managers can effectively plan, execute, and measure their progress towards achieving meaningful objectives.

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