Cycle glossary

Product terminology simply explained

Revenue Per User (RPU)

Revenue Per User (RPU) is a key metric in product management that measures the average revenue generated per individual user. It helps businesses understand the value each user brings to their bottom line. Imagine you're a barista at a coffee shop – RPU is like the average amount of money each customer spends on a latte. The higher the RPU, the more profitable your product or service is. To increase RPU, you can focus on upselling premium features or offering subscription plans. Ultimately, RPU is a valuable indicator of your product's financial success.

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