Cycle glossary

Product terminology simply explained


Retention is a key metric in product management that measures the ability of a company to keep its customers engaged and using the product over time. It’s like having a leaky bucket - if customers are constantly leaving, you'll have to keep acquiring new ones to fill it up. In simpler terms, retention is all about keeping customers happy and satisfied so they stick around. High retention rates indicate that customers find value in your product and are likely to become loyal users. Improving retention is crucial for long-term success and can be achieved through regular product updates, excellent customer support, and exceptional user experience.

Subscribe for updates

Join tens of thousands of subscribers
Product insights, customer stories, and release notes straight to your inbox.
Thank you! Your subscription has been received!
Oops! Something went wrong while submitting the form.
No spam, ever.