Cycle glossary

Product terminology simply explained

Quality Function Deployment

Quality Function Deployment (QFD) is a product management technique that helps prioritize customer requirements during the product development process. It is like giving your customers a voice in shaping your product. Imagine you're planning a road trip and want to make sure everyone in the car has a great experience. QFD is like asking everyone for their preferences, mapping them out, and using that information to plan the best route, stops, and activities. In product management, QFD helps align customer needs with product features, ensuring you're delivering a solution that meets their expectations.

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