Product vision is the guiding light that sets the direction for your product. It's like having a clear destination in mind before starting a road trip. Your product vision defines what you want to achieve with your product and the impact it will have on your users. It helps you make decisions about what features to prioritize and how to allocate resources. Having a strong product vision is crucial for keeping your team aligned and motivated, and it also helps you communicate the value of your product to stakeholders.