Cycle glossary

Product terminology simply explained

Product Value Proposition

A product value proposition is a statement that explains why a product is valuable and how it solves a problem for its target audience. It is the unique combination of features, benefits, and value that sets the product apart from its competitors. In product management, it's crucial to clearly define and communicate the product's value proposition to potential customers. Think of it as a pitch that highlights what makes your product special and why customers should choose it over other alternatives.

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