Product Strategy Definition

Product strategy refers to the overall plan and direction for a product throughout its lifecycle. It involves making decisions about what features to include, who the target audience is, and how the product will differentiate itself in the market. A solid product strategy aligns with the company's goals and takes into account market trends and customer needs.

Imagine you're tasked with planning a road trip. You need to decide which destinations to visit, what route to take, and how much time to spend at each location. Similarly, product strategy involves deciding where your product is headed, how it will get there, and what it needs to succeed along the way.