Cycle glossary

Product terminology simply explained

Product Strategy

Product Strategy is the high-level plan that outlines how a product will achieve its goals and fulfill the needs of its target audience. It involves making decisions about what features to build, which markets to target, and how to differentiate the product from competitors. It's like planning a road trip: you have to decide on the destination, the route, and the stops along the way. Just like a successful road trip requires careful planning, a well-defined product strategy is essential for guiding the development and success of a product.

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