Cycle glossary

Product terminology simply explained

Product Portfolio Management

Product Portfolio Management is the process of managing a company's collection of products or services. It involves making strategic decisions about which products to invest in, develop, maintain, or retire. Just like managing a diverse investment portfolio, product managers need to balance risk and reward, considering factors such as market demand, customer satisfaction, and revenue potential. By effectively managing the product portfolio, companies can ensure that their resources are allocated in the most strategic and profitable way, maximizing their chances of success in the market.

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