Cycle glossary

Product terminology simply explained

Product Portfolio

Product Portfolio refers to the collection of products or services offered by a company. Just like a portfolio of investments, a product portfolio represents the range of products that a company has developed or acquired. It is important for a company to have a well-balanced and diverse product portfolio to cater to different customer needs and market segments. In the context of product management, maintaining a product portfolio involves managing the lifecycle of each product, making strategic decisions about new product development or retirement, and prioritizing resources for each product within the portfolio.

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