Cycle glossary

Product terminology simply explained

Product Mix Strategy

Product Mix Strategy refers to the combination of products or services that a company offers to its customers. It involves determining which products to offer, how many variants of each product to have, and how they will be positioned in the market. It's like creating the perfect playlist for a party - you want a mix of different genres, tempos, and moods to cater to everyone's taste. Similarly, a product mix strategy aims to cater to different customer segments and their needs, ensuring a well-rounded and profitable product portfolio.

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