Cycle glossary

Product terminology simply explained

Product Mission

A product mission is a clear and concise statement that defines the purpose and goals of a product. It outlines the problem the product aims to solve, the value it provides to users, and the target market it serves. Think of it as the North Star that guides product development and decision-making. Just like a personal mission statement helps individuals stay focused on their goals, a product mission helps the product team stay aligned and ensures that everyone is working towards a common objective.

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