Cycle glossary

A Product Marketing Manager is responsible for the marketing strategy and execution of a product or feature. They work closely with the product team to understand the product's value proposition and target market, and then create and implement marketing campaigns to drive awareness, adoption, and sales. Think of them as the bridge between the product and the market, helping to communicate the product's benefits and unique selling points to potential customers. They also gather feedback from customers to inform future product enhancements and updates.