Cycle glossary

Product terminology simply explained

Product Launch Management

Product Launch Management is the process of planning, coordinating, and executing the introduction of a new product to the market. It involves various activities such as defining launch objectives, identifying target customers, creating marketing strategies, coordinating cross-functional teams, and ensuring all aspects of the product launch are executed smoothly.

Imagine you're hosting a big party. Product Launch Management is like being the party planner who oversees everything from sending invitations, setting up decorations, arranging entertainment, and making sure all the guests have a great time. It's about orchestrating all the moving parts to make sure the product launch is a success and creates a buzz in the market.

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