Cycle glossary

Product terminology simply explained

Product Growth Strategy

A product growth strategy is a plan or approach that a company uses to increase the adoption and usage of its product in order to achieve business goals. It involves identifying opportunities for growth, setting objectives, and implementing tactics to acquire and retain customers. In the context of product management, a growth strategy focuses on leveraging product features and improvements to drive user engagement, satisfaction, and ultimately, revenue. It may include tactics such as optimizing the onboarding process, launching new features, improving user experience, and implementing targeted marketing campaigns.

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