Cycle glossary

Product terminology simply explained

Product Disruptor

A product disruptor is a company or product that significantly changes an industry or market by introducing a new, innovative solution that challenges traditional products or services. They shake up the status quo and often create a ripple effect, forcing competitors to adapt or risk being left behind. Just like how smartphones disrupted the mobile phone industry by offering more than just calling and texting, a product disruptor brings about a shift in user expectations and demands.

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