Cycle glossary

Product terminology simply explained

Product Differentiation Strategy

Product Differentiation Strategy is a marketing approach that sets a company's product apart from its competitors by highlighting its unique features and benefits. It's like when you're picking a flavor of ice cream and one brand offers an exciting mix of flavors, while another brand offers the same old plain vanilla. The goal of a product differentiation strategy is to create a distinct and appealing image for your product that attracts customers and gives you a competitive edge. By emphasizing what makes your product special, you can attract a specific target audience and stand out in a crowded market.

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