Cycle glossary

Product terminology simply explained

Product Differentiation

Product differentiation is the tactic of making your product stand out from the competition by emphasizing unique features or qualities. Imagine you're at a grocery store deciding between two brands of peanut butter. One brand offers a regular peanut butter, while the other brand offers a creamy and crunchy option. The second brand is using product differentiation by providing a variation that sets them apart from the competition. In the world of product management, differentiation is essential to attract customers and create a competitive advantage in the market.

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