Cycle glossary

Product terminology simply explained

Product Brief

A product brief is a document that provides a concise overview of a product, its goals, and its intended audience. It is like a roadmap for product development, outlining the key features and functionality that the product should have.

Think of a product brief as a recipe for a delicious meal. It lists all the necessary ingredients (features), the cooking instructions (development plan), and the desired taste (customer satisfaction). Just like a chef follows a recipe to create a mouthwatering dish, product teams use the product brief to guide them in creating an amazing product that meets the needs of their target audience.

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