Cycle glossary

Product terminology simply explained

Net Promoter Score (NPS)

Net Promoter Score (NPS) is a customer satisfaction metric that measures the likelihood of customers to recommend a product or service to others. It’s a simple yet powerful tool used in product management to gauge customer loyalty. NPS is based on the question "On a scale of 0-10, how likely are you to recommend our product to a friend or colleague?". Those who respond with a 9 or 10 are considered promoters, while those who answer with a 0-6 are detractors. The NPS score is calculated by subtracting the percentage of detractors from the percentage of promoters.

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