Cycle glossary

Product terminology simply explained

Net Promoter Score

Net Promoter Score (NPS) is a customer satisfaction metric widely used in product management to measure the loyalty of a company's customer base. It gives us insights into how likely our customers are to recommend our product or service to others. NPS is calculated based on a simple question: "On a scale of 0 to 10, how likely are you to recommend our product to a friend or colleague?" Those who answer with a 9 or 10 are considered promoters, 7 or 8 are passives, and 0 to 6 are detractors.

NPS helps us gauge overall customer sentiment and identify areas for improvement. By actively monitoring our NPS, we can better understand the impact of our product updates and prioritize customer satisfaction in our roadmap.

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