Cycle glossary

Product terminology simply explained


Needfinding is the process of researching and identifying the needs of your target users. It involves gathering insights and understanding their pain points, motivations, and desires. This step is crucial in product management because it lays the foundation for creating a product that truly solves customers' problems. Needfinding helps you avoid assuming what users want and instead enables you to make informed decisions based on real data and user feedback. It's like being a detective, digging deeper to uncover the hidden needs and desires of your users.

Subscribe for updates

Join tens of thousands of subscribers
Product insights, customer stories, and release notes straight to your inbox.
Thank you! Your subscription has been received!
Oops! Something went wrong while submitting the form.
No spam, ever.