Cycle glossary

Product terminology simply explained

Market Opportunity Analysis

Market Opportunity Analysis is the process of evaluating the potential demand and profitability of a product or service in a specific market. It helps product managers identify and assess the opportunities and risks associated with entering a new market or introducing a new product. It involves gathering and analyzing data on market size, competition, customer needs, and trends. This analysis helps in making informed decisions about pricing, positioning, and targeting the product to maximize its chances of success.

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