Cycle glossary

Product terminology simply explained

Jobs To Be Done Framework

The Jobs To Be Done (JTBD) framework is a concept in product management that focuses on understanding the underlying motivation of customers when they choose a product or hire a service. It's like figuring out the "job" that customers are trying to accomplish and then designing a product or service to meet that need. Imagine you're feeling thirsty and your "job" is to quench your thirst. Now, you have options like grabbing a bottle of water, soda, or even going to a coffee shop. So, the JTBD framework helps product managers understand what motivates customers to choose their product over others.

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