Cycle glossary

Product terminology simply explained

Innovation Management

Innovation management is the process of nurturing and overseeing the development of new ideas and solutions within a company. Just like a skilled gardener carefully tends to plants, innovation managers cultivate an environment that encourages creativity and generates fresh ideas. They provide the resources and support needed to turn these ideas into successful innovations, guiding the entire process from conception to execution. With innovation management, companies can stay ahead of the competition and continuously improve their products and services.

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