Cycle glossary

Product terminology simply explained

Impact Mapping

Impact mapping is a strategic planning technique used in product management to align product development efforts with business goals. It helps teams identify the desired outcomes of a product and understand the impact it will have on users and the business. By visualizing the connections between business objectives, user goals, and product features, impact mapping enables teams to prioritize and focus their efforts on delivering the most valuable outcomes. Think of it as a roadmap that guides the product team towards creating meaningful impact.

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