Ideation is the process of generating ideas, typically for new products or features. It's like brainstorming on steroids! 🚀 It involves creative thinking and problem-solving to come up with innovative solutions. In product management, ideation is crucial for identifying user needs and market opportunities. It's when you put on your thinking cap and let your imagination run wild, exploring different possibilities and potential ideas. As a product manager, you'll facilitate ideation sessions, encourage collaboration, and collect a variety of ideas to evaluate and prioritize. So, let those creative juices flow and let the ideation begin!