Cycle glossary

Product terminology simply explained

Hook Model

The Hook Model is a framework that helps products create habits in their users. It consists of four steps: Trigger, Action, Variable Reward, and Investment. First, the Trigger prompts a user to take action. This can be an external trigger, like a notification, or an internal trigger, like an emotion. Then, the user takes the Action, which should be simple and easy to do. Next comes the Variable Reward, which provides the user with a satisfying outcome. Finally, the user is encouraged to Invest in the product, making it a habit. The Hook Model is a powerful tool for creating product engagement and retention.

Subscribe for updates

Join tens of thousands of subscribers
Product insights, customer stories, and release notes straight to your inbox.
Thank you! Your subscription has been received!
Oops! Something went wrong while submitting the form.
No spam, ever.