Cycle glossary

The Hook Model is a framework that helps products create habits in their users. It consists of four steps: Trigger, Action, Variable Reward, and Investment. First, the Trigger prompts a user to take action. This can be an external trigger, like a notification, or an internal trigger, like an emotion. Then, the user takes the Action, which should be simple and easy to do. Next comes the Variable Reward, which provides the user with a satisfying outcome. Finally, the user is encouraged to Invest in the product, making it a habit. The Hook Model is a powerful tool for creating product engagement and retention.