Cycle glossary

A go-to-market plan is a strategic roadmap that outlines how a product or service will be launched and marketed to customers. It includes all the activities and tactics necessary for a successful product launch, including target audience identification, messaging, pricing, distribution channels, and marketing campaigns.

Think of it like planning a road trip. You need to decide who you want to travel with (your target audience), what places you want to visit (marketing channels), how you'll get there (distribution channels), and what you'll do along the way (marketing campaigns). A well-executed go-to-market plan helps ensure that your product reaches the right customers at the right time, maximizing its chances of success.