Cycle glossary

Product terminology simply explained

Enterprise Feedback Management

Enterprise Feedback Management (EFM) refers to the practice of collecting, analyzing, and managing feedback from customers in a large-scale organization. It helps companies gather valuable insights and make data-driven decisions to improve their products or services. Think of it as a robust survey system on steroids, specifically designed for big companies. With EFM, businesses can easily create and distribute surveys, track response rates, and analyze feedback in real-time. It's like having a dedicated team of super-efficient survey researchers at your disposal, making it easier for product managers to understand customer needs and drive product improvements.

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