Cycle glossary

Product terminology simply explained

Disruptive Innovation

Disruptive innovation is a game-changer in the world of product management. It refers to the development and introduction of a new product or service that completely revolutionizes an industry. Think of it as a David vs. Goliath situation, where a small startup takes on a big established player and disrupts their market dominance. Disruptive innovations often start by targeting underserved segments or creating new markets altogether. They challenge the status quo, shake things up, and force established companies to either adapt or become obsolete. Embrace disruption and watch your industry transform!

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