Digital Transformation

Digital Transformation refers to the process of using technology to fundamentally change how a company operates and delivers value to its customers. It involves leveraging digital tools, systems, and strategies to enhance business processes, improve customer experiences, and drive growth.

Imagine a traditional brick-and-mortar bookstore transforming into a digital marketplace, where customers can browse and purchase books online. This shift not only involves setting up an e-commerce website but also adopting digital marketing strategies, digital payment systems, and data analytics to better understand customer preferences.