Cycle glossary

Product terminology simply explained

Digital Product Strategy

Digital Product Strategy refers to the overarching plan and approach that a company takes to develop and manage their digital products. It involves making decisions on various aspects, such as what products to build, how to position them in the market, and how to prioritize features and resources.

Imagine you're planning a road trip. Your digital product strategy is like plotting your route, deciding which cities to visit, and selecting the most efficient way to reach your destination. It helps you ensure that your product aligns with your company's goals and meets the needs of your target audience.

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