Cycle glossary

Customer Value Proposition is the unique benefit that your product or service offers to your target customers. It's the reason why they should choose your product over your competitors. Imagine you're at a grocery store choosing between different brands of cereal. The customer value proposition is what makes you pick one brand over the others: maybe it's the taste, the price, or the health benefits. In product management, understanding your customer value proposition helps you tailor your product to meet your customers' needs and stand out in the market.