Cycle glossary

Product terminology simply explained

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is a key metric in product management that measures the total value a customer brings to a company during their entire relationship with the company. It allows businesses to assess the long-term profitability of acquiring and retaining customers. Think of CLV as the sum of all the money a customer is likely to spend on your product over their entire lifetime. By understanding CLV, product managers can focus on strategies to increase customer loyalty, improve customer satisfaction, and prioritize efforts that drive higher value from each customer.

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