Cycle glossary

Product terminology simply explained

Customer Experience

Customer Experience refers to the overall perception or impression that customers have of your product, brand, or company. It encompasses every interaction a customer has with your product, from the first time they hear about it to their ongoing use and support experience. Think of it as the sum of all the touchpoints and moments that shape a customer's journey with your product. Providing a positive customer experience is crucial for building customer loyalty and advocacy.

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