Cycle glossary

Product terminology simply explained

Customer Development

Customer Development is a framework that emphasizes the importance of gathering feedback from potential customers early on in the product development process. It involves conducting in-depth interviews and surveys to understand customer needs, pain points, and preferences. The goal is to validate product-market fit and ensure that the final product meets customer expectations. Customer Development helps product managers make informed decisions based on real user insights, reducing the risk of building a product that nobody wants or needs. It's like conducting market research before opening a new restaurant to ensure that the menu and ambiance resonate with the target customers.

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