Cycle glossary

Product terminology simply explained

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. In the context of product management and software development, CRO is crucial for maximizing the value of your product by increasing user engagement and driving conversions.

Imagine you own a bakery 🍰 and you want to optimize the number of people who buy your delicious treats. You might experiment with different strategies like changing the display of your pastries or offering samples to entice customers. CRO works the same way, using data-driven experiments and user feedback to improve your product and increase conversions.

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