Cycle glossary

Product terminology simply explained

Cohort Analysis

Cohort analysis is a powerful tool in product management that helps us understand the behavior and characteristics of groups of users over time. It allows us to track and compare the performance of different user groups, called cohorts, and identify patterns and trends. Think of it like studying the behavior of a group of friends who joined a gym together. By analyzing the data of these cohorts, we can uncover insights about user retention, engagement, and the impact of product changes. Cohort analysis helps us make data-driven decisions and improve the user experience.

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