Cycle glossary

Product terminology simply explained

Circles Method

The Circles Method is a product prioritization technique used in product management to help determine which features or initiatives to focus on. This method involves dividing potential product ideas into three distinct circles: must-have, should-have, and could-have. The must-have circle represents the most critical and essential features that solve core customer problems. The should-have circle includes features that are important but not as critical as the must-have ones. Lastly, the could-have circle consists of nice-to-have features that can be considered if resources permit. By categorizing features into these circles, product managers can prioritize effectively and make informed decisions.

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